From Low Visibility to First-Page Dominance: The VBS SEO Story
Overview
Vision Board Studio (VBS), a leading visual merchandising brand specializing in impactful displays for jewellery stores. The brand wanted to attract more qualified traffic through search and strengthen their website performance, to match their creative expertise and industry reputation. VBS partnered with us for a complete website redesign, SEO implementation, and digital marketing strategy.
Challenges
VBS’s website had poor performance and low SEO, limiting visibility and making the brand overly dependent on social media for traffic.
Despite a strong offering, the brand suffered from minimal keyword presence, resulting in low organic discoverability and underperforming acquisition.
Key Takeaways
We built an SEO foundation and redesigned the website, delivering a measurable uplift in traffic, keyword rankings, and Core Web Vitals.
Strategic backlink acquisition and keyword targeting helped VBS secure strong first-page rankings in a very competitive niche.
Outcomes
20 high-value keywords ranked on the 1st page
86.69% increase in organic users in 6 months
Speed Performance improved from 49 to 96 (mobile)
Backlinks - from under 500 to 4,000+ within 6 months