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Overview

Anana is a luxury jewellery brand that initially relied solely on Instagram for sales. While social media brought in orders, the brand lacked a strong online presence and was invisible on search engines. To scale beyond Instagram, Anana partnered with us to build a website, implement SEO, and launch a full digital marketing strategy from scratch.

Challenges

  • Competitive Niche – Jewellery is a highly competitive industry dominated by established players.
  • Zero Website Presence – The brand had no website traffic or keyword visibility before starting SEO. Even brand searches like “Anana” autocorrected to “ananas”.

Key Takeaways

By building SEO from the ground up, we transformed the brand from social-media dependent to a search-first authority.

A mix of technical SEO, product optimization, and keyword strategy led to massive visibility gains and direct customer acquisition.

Outcomes

253% surge in
impressions
530+ organic
keywords ranking
52.66% jump in organic
traffic in 6 months
41.5% growth in returning users &
64.84% increase in search clicks
Category: SEO
Clients: Daniel Scoot
Note

Increased Brand Awareness: Following the rebrand, Brightwave reported a 35% increase in brand recognition and media mentions.

  • Organic Traffic
    99
    %
  • Online Revenue
    1
    M+
VMS Plus: Dominating the Digital Sphere with a 6.1M+ Reach 🚀
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