From Unknown to Unmissable: AYO Labs – a contract manufacturing company
Client Overview:
Liveblack partnered with AYO Labs, an NYC/NJ-based contract manufacturer for health and beauty brands, to manage their social media. We took over their social media after just 4 posts and 27 followers, with a mission to establish a bold, confident, and trailblazing online presence, showcasing AYO Labs’ unique value propositions and appealing to innovation, operational, and executive leaders in the health and beauty industry.
Challenges
AYO Labs, despite its unique selling points like low MOQs and direct collaboration with experts, needed a social media presence that authentically reflected its brand identity and resonated with its niche audience of health and beauty professionals. The challenge was to create engaging content that addressed key industry pain points, such as scaling production, quality control, and time-to-market pressures, while maintaining a gritty, lived-in NYC aesthetic across all platforms.
Key Takeaways
Our strategy focused on transforming AYO Labs’ social media into a dynamic, industry-leading voice. We implemented a content plan that not only highlighted their unique service offerings but also directly addressed the pain points of their target audience. By crafting engaging visuals with an “NYC streets” aesthetic and leveraging diverse content formats like Reels and thought leadership posts, we significantly boosted their reach and engagement, positioning AYO Labs as a trailblazer in contract manufacturing.
