Keauty Beauty: Driving a 78% Increase in Organic Users
Client Overview:
Keauty Beauty is a Pune-based e-commerce cosmetics brand offering high-quality, affordable makeup products. The brand has earned a strong reputation for its bridal beauty line, designed to cater to diverse skin tones and empower women to feel confident and radiant on their special occasions. Beyond its product range, Keauty Beauty actively engages customers through makeup training programs and national exhibitions, further extending its impact.
Challenges
Before SEO, Keauty Beauty faced hurdles of low organic traffic, an outdated website, and limited visibility against established brands.
The website was not optimized for e-commerce, with product pages lacking proper structure, keywords, and compelling descriptions.
Key Takeaways
We executed a full-scale SEO strategy, with a WordPress redesign and comprehensive technical fixes for better UX and SEO.
Our approach combined on-page optimization, quality link building, and PR to significantly enhance brand visibility and rankings.
Outcomes
78.37% increase in organic users in the last year
75.37% growth in returning users
1900+ organic keywords ranking
64.84% growth in organic search clicks in the last 6 months
